Market Concept Prototying is a holistic approach to innovation that keeps the user experience at the strategic center for product creation, and business or service model design. It aims to reduce risk in growth initiatives and answer a few key questions while following a human centered design methodology.
The goal with any new venture or initiative is to ensure concepts are viable, feasible and desirable.
Over 20 years of product design expertise including software, hardware and enterprise platforms. Valuable perspective on strategic initiaves gained through experience on enterprise solutions with fortune 100 companies as well as agency consulting roles. Most recently as UX Director on Nike's #1 priority to fundamentally change the business model to a Direct to Consumer approach. Through four years of working with Nike leadership across more than 25 business functions to understand, define and design end to end solutions.
Nike Fuelband, Mobile Platforms, and Strategic Enterprise Capabilities within Nike's Supply Chain Transformation.
Intel IQ a smart devices platform for fashion and consumer products – including products for flagship partners such as; Oakley, X-Games and Burton.
The worlds first voice activated speech interface for sport performance coaching, embedded into eyeware.
A combination of market landscape, consumer insights and an operational snapshot.
Experiments and prototypes aligned to key lifecycle stages – plus a product KPI scorecard.
Using experiment insight to inform new product roadmaps, as well as identify new business or service models strategies.
Define the target conditions for success and your roamap for delivery.
During our engagement I have learned so much from you, about design, as well as how to engage a team. It really has been a pleasure.
This is an essential resource to our team and our ability to deliver on key milestones, and as the Product Manager I would not be confident going live without this support.
He provided UX leadership on the most impactful internal platform Nike Order Management users will use, and so we absolutely need to get this right for our business. This would not be possible without UX support and his understanding of the problems we’re trying to solve.